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This year’s holiday campaign at H&M will have a giving theme, where customers will be able to contribute. For every purchased gift card at H&M, the H&M Foundation will donate 5% of the total gift card amount to UNICEF. The donation will provide vulnerable children in Myanmar with quality education.
During the festivities around the Global Citizen Festival in Central Park, the H&M Foundation joined forces with world leaders, artists and activists to support the new Global Goals. The Foundation committed to giving 45,000 of the poorest people in India access to clean water and toilets, through a partnership with Practical Action.
The H&M Foundation in support of UNICEF presented a new currency to the world – the Unicoin. The initiative aimed to enable children to support the right for other children around the world to access learning opportunities from an early age. The only way to get hold of a Unicoin was to exchange a drawing at a campaign site. And the only way to spend it is on educational supplies.
With the help from H&M customers around the globe, a donation of SEK 20 million will reach 5,000 poor women in Ethiopia. During the holidays H&M customers engaged in the cause of empowering Ethiopian women by buying sets of holiday gift labels. For each set of gift labels bought by an H&M customer the H&M Foundation made a donation to the global humanitarian organization CARE.