This year’s holiday campaign at H&M will have a giving theme, where customers will be able to contribute. For every purchased gift card at H&M, the H&M Foundation will donate 5% of the total gift card amount to UNICEF. The donation will provide vulnerable children in Myanmar with quality education.
With the help from H&M customers around the globe, a donation of SEK 20 million will reach 5,000 poor women in Ethiopia. During the holidays H&M customers engaged in the cause of empowering Ethiopian women by buying sets of holiday gift labels. For each set of gift labels bought by an H&M customer the H&M Foundation made a donation to the global humanitarian organization CARE.