Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.
We aim to make lasting, positive changes in the world, and through the years we have improved the lives for millions of people across the world. However, even with the best intentions, things don’t always go as planned. By challenging ourselves and our partners to think innovatively to find improved solutions, we might triumph with one thing and nose-dive with another. It’s a learning process. “As so often, the biggest insights seem obvious once you reach them,” says Maria Bystedt at H&M Foundation.