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We believe communication in itself can spark action. Inspiring stories can help to change mindsets of what is possible and by sharing our learnings and practices to others, we can accelerate change in the right direction and reach relevant target groups.

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She’s determined to change the industry through philanthropy

H&M Foundation’s new Global Manager, Anna Gedda, has over fifteen years of practice from the fashion and textile industry, experience in how to make brave strategies come to life and an equal passion for fashion and sustainability. It is her firm belief that the fashion and textile industry can be both socially inclusive and planet positive, but it requires bold ambitions, ground-breaking innovations, and collaboration. As Global Manager for H&M Foundation, Anna Gedda is set to use philanthropy as a catalyst to co-create and share inspiring solutions with the potential to radically transform the entire industry.