About Us

The H&M Foundation is a non-profit global foundation headquartered in Stockholm, Sweden. Our mission is to drive long lasting, positive change and improve living conditions by investing in people, communities and innovative ideas.

Image describing H&M Foundation visually

Through partnerships with organisations around the globe, we are a catalyst for change to accelerate the progress needed to reach the UN Sustainable Development Goals by 2030. We work on a global scale, creating systemic change with transformative programs, as well as in local projects to directly address urgent needs.


Our work is focused on four areas; Education, Water, Equality and Planet and we can also provide emergency relief. By inspiring and pushing our partners to be innovative in their methods we see that we break new ground and create long-lasting change. By involving people in what we do, we create awareness and real impact.

The H&M Foundation is privately funded by the Stefan Persson family, founders and main owners of H&M Group. Since 2013, the family has donated 1.5 billion Swedish krona to the H&M Foundation.


Karl-Johan Persson, board member of H&M Foundation:

”When my grandfather, Erling Persson, founded H&M in 1947, it was with a long-term perspective and with strong values. This philosophy was passed on to my father, Stefan Persson. His message to me growing up was that our family can, and should, also contribute to positive change beyond the company sphere. It was in this spirit the non-profit H&M Foundation was founded.

The H&M Foundation seeks to achieve real change, approach challenges in new ways and engage people in making a difference. I’m proud to see that the entrepreneurial spirit and the values within H&M Group are now also the backbone of the work of the Foundation. The H&M Foundation is a long-term commitment from my family and the work has just begun.”

Portrait of Stefan Persson and Karl-Johan Persson.
Stefan Persson and Karl-Johan Persson.