a About us

The H&M Foundation is a non-profit foundation for public good, privately funded by the Stefan Persson family, founders and main owners of the H&M Group. We work to fast-track the achievements of the UN Sustainable Development goals by 2030, to safeguard humanity and our planet.

With a team of only 12 people located in Stockholm, Sweden, we may be small, but we are dedicated, brave and run fast. We have an important role to play as we can support innovation, disrupt dysfunctional systems and share solutions that many other actors can’t because of risk, lack of funding or business secrecy.

Our open source mentality is our strength – we are actively communicating and sharing our results with the industry as we are moving along. Our aim is that our work should benefit the entire fashion industry and beyond. By sharing our success – and mistakes – we speed up the change.

We use collaboration and innovation to co-create, fund and share solutions for the world’s most urgent challenges. To help safeguard the welfare of humanity we’re ushering the fashion industry to become planet positive, and we accelerate development for inclusive societies.

The H&M Foundation is a separate legal entity from the H&M Group, with our own board, team and strategy, working outside of the company sphere. However, sprung from our entrepreneurial heritage, it’s in our core to disrupt traditional systems, be agile and flexible, and never settle.

Since 2013, the family has donated SEK 1.5 billion to the H&M Foundation.

Stefan Persson and Karl-Johan Persson
Stefan Persson and Karl-Johan Persson.

Our purpose

Karl-Johan Persson, board member of H&M Foundation:

”When my grandfather, Erling Persson, founded H&M in 1947, it was with a long-term perspective and with strong values. This philosophy was passed on to my father, Stefan Persson. His message to me growing up was that our family can, and should, also contribute to positive change beyond the company sphere. It was in this spirit the non-profit H&M Foundation was founded.

The H&M Foundation seeks to achieve real change, approach challenges in new ways and engage people in making a difference. I’m proud to see that the entrepreneurial spirit and the values within H&M Group are now also the backbone of the work of the Foundation. The H&M Foundation is a long-term commitment from my family and the work has just begun.”