Our story

At the non-profit H&M Foundation we are impatient visionaries, with a mission to co-create, fund and share solutions for the world’s most urgent challenges. To help safeguard the welfare of humanity we’re ushering the fashion industry to become planet positive, and we accelerate development for inclusive societies.

Every day we’re getting closer to 2030 and the deadline for the UN Sustainable Development Goals that were set up to safeguard humanity and the planet. And although there is progress in some areas, it’s not advancing at the speed or scale required.

The H&M Foundation is a non-profit foundation for public good, privately funded by the Stefan Persson family, founders and main owners of the H&M Group.

We’re a separate legal entity from the H&M Group, with our own board, team and strategy, but sprung from our entrepreneurial heritage, it is in our core to disrupt traditional systems through unexpected collaborations.

”I’m proud to see that the entrepreneurial spirit and the values within H&M Group are now also the backbone of the work of the Foundation. The H&M Foundation is a long-term commitment from my family and the work has just begun.”

Karl-Johan Persson, board member of H&M Foundation

We believe that change is best achieved when a diverse group of people join forces and commit to a common agenda to solve complex challenges. For us, that means creating agile ecosystems of individuals, organizations, businesses, and academia sharing a mutual goal. We prototype together, try, fail, learn, and try again until solutions with the power to make a difference in the world can be shared and scaled.

Stefan Persson and Karl-Johan Persson
Stefan Persson, Founder H&M Foundation and Karl-Johan Persson, Board member H&M Foundation and Chairman H&M Group.

”When my grandfather, Erling Persson, founded H&M in 1947, it was with a long-term perspective and with strong values. This philosophy was passed on to my father, Stefan Persson. His message to me growing up was that our family can, and should, also contribute to positive change beyond the company sphere. It was in this spirit the non-profit H&M Foundation was founded. The H&M Foundation seeks to achieve real change, approach challenges in new ways and engage people in making a difference. I’m proud to see that the entrepreneurial spirit and the values within H&M Group are now also the backbone of the work of the Foundation. The H&M Foundation is a long-term commitment from my family and the work has just begun,” Karl-Johan Persson, board member of H&M Foundation.

Since 2013, the family has donated SEK 1.5 billion to the H&M Foundation.

a About us

The H&M Foundation is a non-profit foundation for public good, privately funded by the Stefan Persson family, founders and main owners of the H&M Group. We work to fast-track the achievements of the UN Sustainable Development goals by 2030, to safeguard humanity and our planet.