Innovation

Our aim is to speed up meaningful innovation that can help solve the greatest challenges our society has ever faced and thereby protect living conditions for people globally as well as safeguarding the planetary boundaries.

The Billion Dollar Collection group shot
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Virtual collection designed to make the planet last launched today

‘The Billion Dollar Collection’, launched today by non-profit H&M Foundation, presents 10 innovative sustainable start-ups that could change the face of the fashion industry. Showcased as garments in a virtual fashion collection, each start-up features a price tag reflecting the estimated support each company believes they need to achieve scale for their disruptive innovations.
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The most sustainable pair of jeans yet

Global Change Award winner Unspun just launched the Genesis jeans, breaking new ground on how to make our favourite garment more sustainable. Producing a single pair of jeans today requires an immense amount of water and energy, and produces a significant amount of pollution. Designed for circularity and disassembly in accordance with the Ellen MacArthur Jeans redesign program, the Genesis jeans solve for these challenges by combining disruptive innovations such as Resortecs and Eon – also previous Global Change Award winners.
Digital Accelerator Program for GCA 2020
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Fast tracking innovation and maintaining sanity in lockdown

Our Innovation Accelerator Program for the Global Change Award winners is designed to accelerate the development of their innovations to reach the market quicker and therefore driving change in the fashion industry. This year, our Accelerator delivered knowhow from an impressive list of guest speakers, but it also played an important role in giving a sense of belonging and moral support to our winners because of the pandemic.
Picture illustrating our Planet First program
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USD 100 million invested in partnership to reach a planet positive fashion industry

Cotton is certified, recycling is on the rise, value chain processes are improved – but it’s not enough. We need to look at the whole system and see how it can be changed from the ground up. With an ambition to find a truly sustainable solution for the fashion industry, non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) extend their collaboration for five more years in a new initiative called the Planet First program. Ground-breaking technologies are already being tested.
Dropping blend textiles in the Green Machine
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Breaking barriers for textile recycling

For the first time textile blends can be recycled at scale. Together with our ambitious research partner HKRITA, the forward-thinking textile manufacturer Kahatex, and a research team made up of retired, but exceptionally passionate and committed scientists – the fashion industry has taken a huge leap forward in the quest on creating a more sustainable fashion future.
A textile recycling system developed by HKRITA and H&M Foundation
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Transforming habits – and old rags

As a non-profit foundation, our job is to influence the entire fashion industry to rethink how fashion is made, worn and reused. Why? Because there is no planet B. But the industry can’t solve the problem alone, they also need to have their customers onboard.
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Three things you can do today to create a better fashion future

As a non-profit foundation, our job is to influence the entire fashion industry to rethink how fashion is made, worn and reused. Why? Because there is no planet B. But the industry can’t solve the problem alone, they also need to have their customers onboard. So, let’s do this. Learn more how you with a few simple choices, can contribute to a better planet for generations to come.