InnovationPage 2

Our aim is to speed up and help to scale meaningful innovation that can help solve the greatest challenges our society has ever faced, and thereby protecting living conditions and safeguarding the planetary boundaries.

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The most sustainable pair of jeans yet

Global Change Award winner Unspun just launched the Genesis jeans, breaking new ground on how to make our favourite garment more sustainable. Producing a single pair of jeans today requires an immense amount of water and energy, and produces a significant amount of pollution. Designed for circularity and disassembly in accordance with the Ellen MacArthur Jeans redesign program, the Genesis jeans solve for these challenges by combining disruptive innovations such as Resortecs and Eon – also previous Global Change Award winners.
Digital Accelerator Program for GCA 2020
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Fast tracking innovation and maintaining sanity in lockdown

Our Innovation Accelerator Program for the Global Change Award winners is designed to accelerate the development of their innovations to reach the market quicker and therefore driving change in the fashion industry. This year, our Accelerator delivered knowhow from an impressive list of guest speakers, but it also played an important role in giving a sense of belonging and moral support to our winners because of the pandemic.
Picture illustrating our Planet First program
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USD 100 million invested in partnership to reach a planet positive fashion industry

Cotton is certified, recycling is on the rise, value chain processes are improved – but it’s not enough. We need to look at the whole system and see how it can be changed from the ground up. With an ambition to find a truly sustainable solution for the fashion industry, non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) extend their collaboration for five more years in a new initiative called the Planet First program. Ground-breaking technologies are already being tested.
Dropping blend textiles in the Green Machine
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Breaking barriers for textile recycling

For the first time textile blends can be recycled at scale. Together with our ambitious research partner HKRITA, the forward-thinking textile manufacturer Kahatex, and a research team made up of retired, but exceptionally passionate and committed scientists – the fashion industry has taken a huge leap forward in the quest on creating a more sustainable fashion future.
Werewool, winners of GCA 2020
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Reaching impressive milestones

Our 2020 winners have all made great progress with their innovations over the last six months, despite the world being upside down. We have been working closely together with them through a redesigned version of our one-year Innovation Accelerator Program, providing weekly digital sessions by us, our partners Accenture and KTH Royal Institute of Technology as well as guest speakers and GCA alumnis, instead of three main bootcamp weeks around the world.
A textile recycling system developed by HKRITA and H&M Foundation
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Transforming habits – and old rags

As a non-profit foundation, our job is to influence the entire fashion industry to rethink how fashion is made, worn and reused. Why? Because there is no planet B. But the industry can’t solve the problem alone, they also need to have their customers onboard.
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Three things you can do today to create a better fashion future

As a non-profit foundation, our job is to influence the entire fashion industry to rethink how fashion is made, worn and reused. Why? Because there is no planet B. But the industry can’t solve the problem alone, they also need to have their customers onboard. So, let’s do this. Learn more how you with a few simple choices, can contribute to a better planet for generations to come.