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To help safeguard the welfare of humanity the H&M Foundation is catalysing the fashion industry to become planet positive and accelerating development for inclusive societies.

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Currency fueled by children’s imagination creates worldwide engagement

Since the new virtual currency, Unicoin, was launched by UNICEF and H&M Foundation, children from every corner of the globe* have exchanged their drawings for Unicoins to support children’s right to learn and develop from an early age. H&M Foundation matches exchanged drawings with educational material, which UNICEF then hands out to the most vulnerable children around the world. The last day to exchange a drawing on unicoins.org is on Thursday July 9, 2015.