H&M Foundation will protect its own rights and the rights of the photographer/director from any kind of infringement or misuse. It is therefore of the utmost importance that you handle images and/or film material with the greatest care and follow our conditions of use.

When using our images and/or film material it must be made clear that it is an image or a production from the H&M Foundation. Where photographers’ or directors’ names are given, these should always be credited.


Intellectual property is protected by law. H&M Foundation and the photographer(s) or director(s) reserve all copyright and other intellectual property rights associated with the images and moving image material. H&M Foundation and the photographer(s) or director(s) will not tolerate any infringement of their rights or any loss of or damage to their goodwill caused by such infringement. Legal proceedings will be commenced without further notice in the event of any infringement of intellectual property rights vested in H&M Foundation and/or the photographer(s) and the director(s). The same shall apply to breaches of the conditions of use.