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This future-proof fabric is carbon-negative and consumes virtually no water, no chemicals, no land, and produces no waste. Rubi is planet positive viscose made of carbon emissions captured from the air.

Winner 2022

The innovation in a nutshell

Planet positive viscose and lyocell made from carbon emissions.

More in detail

What if the greenhouse gas emissions that cause the climate breakdown could be taken advantage of and used to reverse climate change? If we could unlock emissions as a resource instead of a heavy burden.

Thanks to Rubi, we can.

Rubi diverts carbon emissions heading for the atmosphere and traps them in a bioreactor where stabilized enzymes transform the invisible gas into long and stringy, yet microscopic, building blocks.

Building blocks called polymers that are the very same raw material used today to manufacture viscose, lyocell and other cellulosic fibres from wood pulp. The polymers formed in Rubi’s process are ideal for spinning into thread, without needing to cut down a single tree.

The finished fabric is planet positive, meaning that each garment Rubi makes actually creates an environmental benefit as it removes carbon dioxide from the air and helps reverse climate change.

“The Rubi team is thrilled to win the 2022 Global Change Award and for the opportunity that the program provides to accelerate commercialization of our carbon-negative textiles technology in the fashion industry. Together, we look forward to making planet-positive supply chains a reality, sooner than you think!”

Rubi team

Team members: Neeka Mashouf and Leila Mashouf.
Country: US