Inspiring Storytelling

We believe that communication can be a change maker and spark action. That’s why Inspiring Storytelling is one of our focus pillars, alongside Inclusive Societies and Planet Positive.

Our campaign The Billion Dollar Collection is a virtual fashion collection, showcasing ten groundbreaking innovations that could disrupt the fashion industry. 

Activities within Inspiring Storytelling

If we want change at scale, doing good is not enough. We must also communicate inspiring stories that can help change mindsets of what is possible. This can contribute to changes in beliefs, attitudes, behaviours, rules, regulations and policies and in the end help to realise the UN Sustainable Development Goals 2030.

To help us on this mission, we have a set of skilled and successful strategic partners:

UN Foundation

The UN Foundation helps the United Nations build a better world. The H&M Foundation’s partnership with UN Foundation was initiated in 2019 and aims to create a more equitable and sustainable world, and to advance the UN Sustainable Development Goals.

Fotografiska Stockholm

Since January 2021, the H&M Foundation has a partnership with Stiftelsen Fotografiska, which uses photography as a medium to shed light on societal issues. Together we aim to raise awareness around sustainable development, planet and equality. As part of the collaboration we will create an annual exhibition at Fotografiska in Stockholm, the world’s largest exhibition space for photography.

Heart 17

H&M Foundation is supporting Heart 17 since its launch in 2021. Heart 17 is a global social enterprise bringing people and business together to accelerate the 17 Sustainable Development Goals throughout the world. The initiative aims to spark hope among young and accelerate change using the powers of creativity, innovation and partnership.

Challenging stereotypes and old truths

We have also worked with several campaigns to put the spotlight on a specific issue and ignite a discussion. Below are some examples of this.