Inspiring Storytelling

Activities within Inspiring Storytelling

If we want change at scale, doing good is not enough. We must also communicate inspiring stories that can help change mindsets of what is possible. This can contribute to changes in beliefs, attitudes, behaviours, rules, regulations and policies and in the end help to realise the UN Sustainable Development Goals 2030.

To help us on this mission, we have a set of skilled and successful strategic partners:

UN Foundation

The UN Foundation helps the United Nations build a better world. The H&M Foundation’s partnership with UN Foundation was initiated in 2019 and aims to create a more equitable and sustainable world, and to advance the UN Sustainable Development Goals.

unfoundation.org

Fotografiska Stockholm

Since January 2021, the H&M Foundation has a partnership with Stiftelsen Fotografiska, which uses photography as a medium to shed light on societal issues. Together we aim to raise awareness around sustainable development, planet and equality. As part of the collaboration we will create an annual exhibition at Fotografiska in Stockholm, the world’s largest exhibition space for photography.

fotografiska.com

The Environmental Media Association

The H&M Foundation has partnered with the Environmental Media Association, or EMA, since 2019. Non-profit EMA is dedicated to promoting environmental action and innovation through storytelling and helps us amplify our messages globally.

green4ema.org

Heart 17

H&M Foundation is supporting Heart 17 since its launch in 2021. Heart 17 is a global social enterprise bringing people and business together to accelerate the 17 Sustainable Development Goals throughout the world. The initiative aims to spark hope among young and accelerate change using the powers of creativity, innovation and partnership.

heart17.com

Challenging stereotypes and old truths

We have also worked with several campaigns to put the spotlight on a specific issue and ignite a discussion. Below are some examples of this.

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New collaboration showcasing the powerful impact of innovation in fashion

With the power of visual communication, non-profit H&M Foundation and prominent photography museum Fotografiska are joining forces to inspire action connected to the urgent issues addressed in the UN’s Sustainable Development Goals.

Dec 2021 December 2021 •Read in 3 mins

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Virtual collection designed to make the planet last launched today

‘The Billion Dollar Collection’, launched today by non-profit H&M Foundation, presents 10 innovative sustainable start-ups that could change the face of the fashion industry. Showcased as garments in a virtual fashion collection, each start-up features a price tag reflecting the estimated support each company believes they need to achieve scale for their disruptive innovations.

Jun 2021 June 2021 •Read in 3 mins

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Unfounded ltd – a startup to help close the financial gender gap

The world’s top 100 investors received an investment opportunity from Unfounded Ltd with the potential to unlock USD 330 billion in annual global revenue. The twist? The company might not be real, but the all the data and figures are – and so is the potential of women in business. Women make up half the world’s population, yet female-founded start-ups only get about 3% of global venture dollar volume. By not giving women entrepreneurs equal access to finance, investors keep missing out on what could become the new Apple Inc. or Amazon.com – every year.

Jan 2020 January 2020 •Read in 2 mins

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We proudly reveal ”Foundation 500” – an all-female list of 500 business leaders

500 outstanding business leaders growing their companies in the harshest of startup environments. No, we’re not talking about Silicon Valley. With Foundation 500 – a list of successful female business leaders from emerging markets – the non-profit H&M Foundation and humanitarian agency CARE wanted to challenge stereotypes and re-define what a business leader looks like. Why? It can help reduce poverty and achieve the UN Sustainable Development Goals on Women’s Empowerment and Gender Equality.

Jun 2017 June 2017 •Read in 2 mins

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First ever TEDx event in a refugee camp

The world’s first TEDx event in a refugee camp will take place at the Kakuma Refugee Camp in the Kenyan northern county of Turkana on June 9, 2018. The TEDx event is part of an ongoing 30 million SEK collaboration between UNHCR and H&M Foundation, supporting half a million refugee children with the school supplies they need to attend school in Chad, Ethiopia, Iran, Kenya, Malaysia, Pakistan, Rwanda, Sudan, South-Sudan, Syria, Uganda and Yemen.

Jun 2018 June 2018 •Read in 2 mins

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Putting spotlight on the friends you have but never knew

Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.

Apr 2021 April 2021 •Read in 3 mins

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Brain boosting baby talk for dads

During the first years of a baby’s life, their brain forms new connections at the amazing rate of 1,000 per second. Research shows that when we speak slower, more melodically and make exaggerated sounds it makes it easier for babies to learn new words and develop cognitive abilities. However, research has also shown that many fathers don’t interact with their babies in the same way as mothers do. In a global campaign with UNICEF, we urged fathers to speak baby talk to boost their babies brains. The initiative encouraged dads to interact more with their babies at an early age.

Oct 2018 October 2018 •Read in 2 mins