Supporting tomorrow’s climate storytellers
New Zero World is a coalition of climate allies creating a global movement to shift public opinion and promote behavioural change through new climate narratives that positively reimagine our visions of the future. Through our partnership, the H&M Foundation supports New Zero World in developing their interactive, open access Digital Knowledge Hub and white paper for a new approach to driving climate engagement, as well as supporting their work in educating young creatives in climate literacy.
The H&M Foundation’s mission is to support the textile industry in halving its greenhouse gas emissions every decade, while promoting a just and fair transition for both people and the planet. Key to this mission is communication, emphasising solutions, sharing stories of success and progress, and highlighting actionable steps. This creates a sense of empowerment – helping people feel that while the challenges are great, they are not impossible.
Enter New Zero World (NZW), a programme under the Global Brain Foundation. NZW is dedicated to sparking climate action, especially within the creative sector, including marketers, advertisers, art directors, influencers, and communicators. These are the people shaping today’s climate conversations.
Partnership focus
1. Young creatives programme – empowering the next generation of climate storytellers
Young professionals in creative fields often lack the knowledge and urgency to use their talents for large-scale impact.
NZW will provide them with an education programme backed by industry giants like Cannes Lions. This initiative will equip emerging creatives from marketing, advertising, media, fashion, tech, and influencers with the tools to craft compelling climate narratives. Our aim is to prepare the next wave of communication leaders to fight misinformation and drive action.
2. Climate communications handbook and digital knowledge hub
Climate communicators need ongoing support to stay equipped with the latest knowledge and tools.
Building on 2023’s white paper “A New Era in Climate Communications”, the 2024 edition will research new trends and provide essential education and tools. This will help shape fresh climate narratives and support a just transition to a sustainable future through the power of communication and creativity.
The outcome is a concise handbook and digital toolbox for creative professionals in communication and advertising, aimed at enhancing climate literacy and reducing greenwashing.
Through the Climate Communications Accelerator initiative, we’re not just looking to inform – we’re looking to transform. We want to tell stories that inspire, challenge, and drive us all towards a future where we live within planetary boundaries.
Project time period
Financial Support:
SEK 2,400,000
Focus Areas:
Partners:
Countries:
