AI Disclaimer
How we use AI at H&M Foundation
At H&M Foundation, we use generative AI tools to enhance creativity and streamline our communications work, never to replace the human voice.
AI helps us explore early drafts and ideas, but everything we publish is always reviewed and refined by a real person.
We treat AI like a junior intern: helpful, but not always accurate. That’s why we double-check facts, avoid sensitive data, and follow strict ethical guidelines to ensure our outputs are inclusive, credible and aligned with our mission.
All our images and films are real, we never use AI for visual purposes.
