AI Disclaimer
How we use AI at H&M Foundation
At H&M Foundation, we use generative AI tools to enhance creativity and streamline our communications work – never to replace the human voice.
AI helps us explore early drafts and ideas, but everything we publish is always reviewed and refined by a real person.
We treat AI like a junior intern: helpful, but not always accurate. That’s why we double-check facts, avoid sensitive data, and follow strict ethical guidelines to ensure our outputs are inclusive, credible and aligned with our mission.
