Campaigns
Stories shape how we understand the world, our role in it, and our ability to change it. They influence what we believe is possible and guide our actions. So, to change the world we must first imagine a better one. It’s not about ignoring the challenges; it’s about also envisioning what is possible, showing the opportunities and actionable steps.
By blending facts with inspiration, science with imagination, we aim to strengthen the belief that decarbonising the textile industry in a just and fair way is not only necessary, but achievable. Our different communication initiatives aim to do just that – create hope, inspire action and in the end, make change happen.
Challenging stereotypes and old truths
We have worked with several campaigns to put the spotlight on a specific issue and ignite a discussion. Below are some examples of this.
Textiles in 2063
Together with Planethon we created a message from a future generation to the changemakers of today – about a radically transformed textile industry. The science-backed scenario illustrates a possible future for our industry, one that is inclusive and serves an earth for all.
The Echo Chamber
We teamed up with Fotografiska Stockhom and also added a knowledge partner, Planethon, to focus on new innovative ways to accelerate the development of inclusive societies by exploring the power of perception change. The Echo Chamber, by photographer Erik Johansson, is the result.
The Future is Here
The H&M Foundation and Fotografiska Stockholm, one of the world’s most prominent museums for contemporary photography, have joinied forces in the quest to inspire and encourage positive change through the power of visual communication.
Billion Dollar Collection
To help speed up the transition towards a sustainable fashion industry, we created a virtual fashion collection – the Billion Dollar Collection. Each garment represents a ground-breaking innovation that has the potential to shape the fashion industry of tomorrow, if scaled up today.
Unfounded.Ltd
Unfounded.Ltd was a fictive startup with the power to unlock USD330 billion in annual global revenue. The company embodied the untapped financial potential that women represent for the global economy, and through a campaign targeting the financial community – we were aiming to help close the gender gap in finance.
Foundation 500
With Foundation 500 we wanted to challenge stereotypes and pave the way for women entrepreneurs. As a blink to the Fortune 500 list we created our own list – the ”Foundation 500” – an all-female list of 500 outstanding business leaders growing their companies in the harshest of start-up environments.
Initiatives by our partners
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383,250,000. Bengaluru’s Happy Number song celebrates invaluable recyclers
Every year, informal waste pickers prevent more than 38 million kilos of waste from ending up in landfills. The Happy Number song is a collaboration between BBC Media Action and Indian musician Vasu Dixit, aiming to change mindsets around waste pickers, highlighting their importance in…
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H&M Foundation and UNICEF launch the “Be Inclusive” campaign supporting children with disabilities
Children with disabilities often face prejudices. Because of this, the children are hidden and restrained from being part of the society, making it extremely difficult for them to reach their full potential. A digital global awareness campaign supported by H&M Foundation launches today, focusing on…
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Putting spotlight on the friends you have but never knew
Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important.…
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Brain boosting baby talk for dads
During the first years of a baby’s life, their brain forms new connections at the amazing rate of 1,000 per second. Research shows that when we speak slower, more melodically and make exaggerated sounds it makes it easier for babies to learn new words and…
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First ever TEDx event in a refugee camp
The world’s first TEDx event in a refugee camp will take place at the Kakuma Refugee Camp in the Kenyan northern county of Turkana on June 9, 2018. The TEDx event is part of an ongoing 30 million SEK collaboration between UNHCR and H&M Foundation,…
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We proudly reveal ”Foundation 500” – an all-female list of 500 business leaders
500 outstanding business leaders growing their companies in the harshest of startup environments. No, we’re not talking about Silicon Valley. With Foundation 500 – a list of successful female business leaders from emerging markets – the non-profit H&M Foundation and humanitarian agency CARE wanted to…
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UNI_FORM – the first digital jacket that evolves with a child’s brain
UNICEF and the H&M Foundation launched the UNI_FORM campaign to highlight the importance of early childhood development. A digital and interactive jacket was created as a symbol for every child’s right to get the best start in life and as a tool for parents to…
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Noori Tales: Stories from the Indus Delta
Noori Tales: Stories from the Indus Delta was a exhibition of works by award-winning Swedish-Eritrean photographer Malin Fezehai. The exhibition was available in Kungsträdgården in Stockholm August – September 2016 and was a collaboration between WaterAid and the H&M Foundation.
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Unicoin – the first currency dedicated to do good
The H&M Foundation in support of UNICEF presented a new currency to the world – the Unicoin. The initiative aimed to enable children to support the right for other children around the world to access learning opportunities from an early age. The only way to…
