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H&M Foundation is donating USD 250,000 to support Pakistan flood relief

Pakistan is experiencing abnormal monsoon rainfall nearly three times higher than the past 30-year average, resulting in uncontrollable urban and flash floods, and landslides across the country. In response to this, H&M Foundation is donating USD 250,000 to the Red Cross/Red Cresent to support the people affected.

The Government of Pakistan officially declared on 25 August a ‘national emergency’ which have killed over 1,000 people already, including 348 children since 14 June.

The flood has also badly affected infrastructure, so far 949,858 houses have been damaged across the country. In addition, 719,558 livestock have been lost and more than 3,000km of roads and 149 bridges have been damaged. The current rain spell and floods continue to impact already vulnerable and deprived districts, which have been affected by high food insecurity and where many people have not recovered from the effects of COVID-19.

Pakistan Red Crescent Society (PRCS) is already working on the ground with the support of International Federation Red Cross (IFRC) and Red Cross/Red Cresent Partner-National Societies. Efforts include:

  • Integrated assistance (Shelter, Livelihoods and Multi-purpose Cash)
  • Health & Care including Water, Sanitation and Hygiene (WaSH)
  • Protection and Prevention (Protection, Gender and Inclusion (PGI), Community Engagement and Accountability, Environmental Sustainability, Risk Reduction, Climate Adaptation and Recovery)