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We are a small foundation, but we work hard to cut through the noise. If we want change at scale, doing good is not enough. We believe communication plays an important role to change mindsets of what’s possible. This is why communication is as important as our programs. Browse among our news, inspirational stories and key learnings below to learn more about our work.

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Putting spotlight on the friends you have but never knew

Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.
Woman in textile factory in Asia
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Commiting SEK 300 million to help solve global challenges

With less than nine years to achieve the UN Sustainable Development Goals 2030 (SDG), it’s clear that the necessary changes are not happening at the speed or scale required. To accelerate progress, the H&M Foundation is broadening the commitment. Together with an ecosystem of over 30 partners we announce a new direction to tackle the world’s most urgent challenges. In a first step, we commit more than SEK 300 million to support initiatives and more is in the pipeline.
Maria Bystedt, Strategy Lead at H&M Foundation
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Sometimes going forward means taking a step back

We aim to make lasting, positive changes in the world, and through the years we have improved the lives for millions of people across the world. However, even with the best intentions, things don’t always go as planned. By challenging ourselves and our partners to think innovatively to find improved solutions, we might triumph with one thing and nose-dive with another. It’s a learning process. “As so often, the biggest insights seem obvious once you reach them,” says Maria Bystedt at H&M Foundation.
Ethiopian refugee children in Sudan
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USD 100,000 to support Ethiopian refugee children

Thousands of children have fled the full-scale humanitarian crisis in Ethiopia’s Tigray region, and taken refuge in Sudan. More than 45,000 people have fled so far. Conflict always affects children the most, therefore the H&M Foundation is providing emergency relief support to Save the Children. The funds will be used in efforts to reunite children with their families, provide shelter, clean water and education.
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The most sustainable pair of jeans yet

Global Change Award winner Unspun just launched the Genesis jeans, breaking new ground on how to make our favourite garment more sustainable. Producing a single pair of jeans today requires an immense amount of water and energy, and produces a significant amount of pollution. Designed for circularity and disassembly in accordance with the Ellen MacArthur Jeans redesign program, the Genesis jeans solve for these challenges by combining disruptive innovations such as Resortecs and Eon – also previous Global Change Award winners.
Digital Accelerator Program for GCA 2020
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Fast tracking innovation and maintaining sanity in lockdown

Our Innovation Accelerator Program for the Global Change Award winners is designed to accelerate the development of their innovations to reach the market quicker and therefore driving change in the fashion industry. This year, our Accelerator delivered knowhow from an impressive list of guest speakers, but it also played an important role in giving a sense of belonging and moral support to our winners because of the pandemic.
Picture illustrating our Planet First program
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USD 100 million invested in partnership to reach a planet positive fashion industry

Cotton is certified, recycling is on the rise, value chain processes are improved – but it’s not enough. We need to look at the whole system and see how it can be changed from the ground up. With an ambition to find a truly sustainable solution for the fashion industry, non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) extend their collaboration for five more years in a new initiative called the Planet First program. Ground-breaking technologies are already being tested.