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We are a small foundation, but we work hard to cut through the noise. If we want change at scale, doing good is not enough. We believe communication plays an important role to change mindsets of what’s possible. This is why communication is as important as our programs. Browse among our news, inspirational stories and key learnings below to learn more about our work.

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Putting spotlight on the friends you have but never knew

Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.
Woman in textile factory in Asia
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Commiting SEK 300 million to help solve global challenges

With less than nine years to achieve the UN Sustainable Development Goals 2030 (SDG), it’s clear that the necessary changes are not happening at the speed or scale required. To accelerate progress, the H&M Foundation is broadening the commitment. Together with an ecosystem of over 30 partners we announce a new direction to tackle the world’s most urgent challenges. In a first step, we commit more than SEK 300 million to support initiatives and more is in the pipeline.
Maria Bystedt, Strategy Lead at H&M Foundation
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Sometimes going forward means taking a step back

We aim to make lasting, positive changes in the world, and through the years we have improved the lives for millions of people across the world. However, even with the best intentions, things don’t always go as planned. By challenging ourselves and our partners to think innovatively to find improved solutions, we might triumph with one thing and nose-dive with another. It’s a learning process. “As so often, the biggest insights seem obvious once you reach them,” says Maria Bystedt at H&M Foundation.
Ethiopian refugee children in Sudan
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USD 100,000 to support Ethiopian refugee children

Thousands of children have fled the full-scale humanitarian crisis in Ethiopia’s Tigray region, and taken refuge in Sudan. More than 45,000 people have fled so far. Conflict always affects children the most, therefore the H&M Foundation is providing emergency relief support to Save the Children. The funds will be used in efforts to reunite children with their families, provide shelter, clean water and education.