How to use culture to turn climate awareness into climate action
During Climate Week in New York, our partner New Zero World launched their new report Pop Culture: Bursting the Climate Communications Bubble. It’s a comprehensive guide for everyone working with communications, on how culture shapes our behaviours and actions.
Following the success of New Zero World’s first report – A New Era in Climate Communications, their new report shows how to use culture as a tool to inspire climate action.
According to Kantar, almost 80% of people feel concerned about climate change, but less than half that number feel personally committed to taking action. Culture is key to bridging that gap, but to do it right will take new approaches.
People move, people buy, people consume, people act, not because of what the thing is, but because of who they are.
Dr Marcus Collins, contributing editor
Find out more and download the full report at climatecommunications.earth
In brief
New Zero World is a coalition of climate allies aiming to create a global movement to shift the public opinion on climate and promote behavioural change.
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