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New collaboration showcasing the powerful impact of innovation in fashion

With the power of visual communication, non-profit H&M Foundation and prominent photography museum Fotografiska are joining forces to inspire action connected to the urgent issues addressed in the UN’s Sustainable Development Goals.

The two-year collaboration begins with Fotografiska Stockholms exhibition The Changing Room by visual artist and multimedia pioneer Tobias Gremmler. In a scenographic media exhibition, the artist takes Fotografiska’s visitors on a mind-blowing journey to picture a world where garments can grow directly on human skin through an array of imaginative notions. In a constantly changing room, the exhibition explores the endless possibilities of innovation.

To further raise awareness about how innovation can drive transformation, seven examples of planet positive solutions that can shift the fashion industry are introduced in the 3D inspiration room The Future is Here. This online tour makes it possible for anyone to learn more about these ideas in the comfort of their own home.

“We want to create awareness of the powerful impact sustainable fashion innovation can achieve if given the opportunity to scale. In the innovation space you can experience a t-shirt made of trapped carbon dioxide from the air, shoes crafted from wine-making leftovers and lab-grown cotton. These solutions exist and are giving back instead of taking from the planet, which is one of the keys to turning the fashion industry planet positive.”

Diana Amini, Global Manager at H&M Foundation.

The seven solutions come from across the globe and represent different parts of the fashion industry’s value chain. They are examples of H&M Foundation’s open-source collaboration with The Hong Kong Research Institute of Textiles and Apparel as well as former winners of the annual innovation challenge Global Change Award.

In addition, Accenture has estimated the positive impact each of the innovations can have on the planet in 2030, if given adequate support and opportunity to scale. And we are talking no small gains – one of the innovations could save 80,000 million litres of water, which is the same amount 115 million people drink during a year. Another solution could reduce 720,000 metric tons of CO2 emissions annually, comparable to the total life-cycle emissions of 120 million polyester T-shirts. The H&M Foundation and Fotografiska Stockholm collaboration will find unexpected ways to communicate positive change. This first phase explores what a planet positive fashion industry can look like. Next, the spotlight will be on how to accelerate the development for inclusive societies.

Note to editors:

For more information or scheduling interviews please contact:

Jasmina Sofić, Media Relations Responsible
Mobile +46 73 465 59 59
E-mail: [email protected]

Fotografiska Stockholm is an internationally renowned museum dedicated to photography and visual culture. Established in Stockholm in 2010 with the mission to inspire a more conscious world through the power of photography, Fotografiska has become a home of innovation, inclusivity and self-expression. As of today you can access our museums in Stockholm, Tallinn, and New York, online and in 3D, from anywhere in the world. At Fotografiska we’ve shown some of the world’s greatest artists; Annie Leibovitz, Zanele Muholi, Sally Man, Ren Hang and Robert Mapplethorpe. Fotografiska’s acclaimed restaurant in Stockholm holds a green Michelin Star since 2020.