Press releases

We believe communication in itself can spark action. Inspiring stories can help to change mindsets of what is possible and by sharing our learnings and practices to others, we can accelerate change in the right direction and reach relevant target groups.

For media enquiries, please visit our press room.

The Billion Dollar Collection group shot
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Virtual collection designed to make the planet last launched today

‘The Billion Dollar Collection’, launched today by non-profit H&M Foundation, presents 10 innovative sustainable start-ups that could change the face of the fashion industry. Showcased as garments in a virtual fashion collection, each start-up features a price tag reflecting the estimated support each company believes they need to achieve scale for their disruptive innovations.
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Putting spotlight on the friends you have but never knew

Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.
Woman in textile factory in Asia
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Commiting SEK 300 million to help solve global challenges

With less than nine years to achieve the UN Sustainable Development Goals 2030 (SDG), it’s clear that the necessary changes are not happening at the speed or scale required. To accelerate progress, the H&M Foundation is broadening the commitment. Together with an ecosystem of over 30 partners we announce a new direction to tackle the world’s most urgent challenges. In a first step, we commit more than SEK 300 million to support initiatives and more is in the pipeline.
Picture illustrating our Planet First program
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USD 100 million invested in partnership to reach a planet positive fashion industry

Cotton is certified, recycling is on the rise, value chain processes are improved – but it’s not enough. We need to look at the whole system and see how it can be changed from the ground up. With an ambition to find a truly sustainable solution for the fashion industry, non-profit H&M Foundation and The Hong Kong Research Institute of Textiles and Apparel (HKRITA) extend their collaboration for five more years in a new initiative called the Planet First program. Ground-breaking technologies are already being tested.
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Launched – multi-partner collaboration to improve the life of waste pickers

Together with eight organisations H&M Foundation has launched a unique initiative to address the quality of life of waste pickers and their families in Bangalore, India. By taking a holistic approach the vision is to addresses the broken systems that keep waste pickers in poverty, while tackling challenges in the waste management sector. The goal is to enable waste pickers to have greater agency to lead secure and dignified lives.
Dropping blend textiles in the Green Machine
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Breaking barriers for textile recycling

For the first time textile blends can be recycled at scale. Together with our ambitious research partner HKRITA, the forward-thinking textile manufacturer Kahatex, and a research team made up of retired, but exceptionally passionate and committed scientists – the fashion industry has taken a huge leap forward in the quest on creating a more sustainable fashion future.