Putting spotlight on the friends you have but never knew
Waste pickers serve an important societal function by picking up, cleaning, sorting and segregating recyclable waste and selling it further up the value chain. But they lack social acceptance and dignity. Creating societal recognition of their work as having economic and environmental value is important. As part of our initiative Saamuhika Shakti, BBC Media Action have launched “Invaluables” – a communication initiative designed to shift perceptions about waste picking and informal waste pickers in Bengaluru, India.