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BioPuff® by saltyco

Healing the planet’s most treasured lands and providing humans with cold-proof outerwear.

Winner 2022

The innovation in a nutshell

A planet positive alternative to goose down, crafted from plants that heal damaged land.

More in detail

Filling an average puffer jacket with goose down requires feathers from up to thirty geese. Synthetic alternatives save animals but emit massive amounts of greenhouse gases instead.

The solution lies in peatlands.

The rich wetlands are the most effective carbon sinks on the planet, but vast amounts of them have been drained and turned into farmland, making them release massive amounts of carbon dioxide instead of storing it.

Saltyco uses regenerative agriculture, meaning it rewets and re-grows native plants that heal the land, allowing carbon dioxide to be locked back into the ground. From these plants, saltyco have discovered how to make the planet positive fibre-filler BioPuff®.

The finished filler is similar in structure to down, with naturally waxy fibres, giving it the same warming, water-repelling and puffy qualities as its synthetic and animal-based counterparts.

Shielding humans from the cold, saving animal lives and making peatlands lock down carbon.

“Being selected as a GCA winner showcases to us the fashion industry is willing to move towards a regenerative future. Saltyco firmly believes that the only path to limiting fashion’s effects on climate change is through meaningful collaboration across the industry. We are delighted to work with the H&M Foundation to continue designing alternative materials that put nature first.”

Julian Ellis-Brown

Team members: Finlay Duncan, Julian Ellis-Brown, Antonia Jara, and Neloufar Taheri.
Country: UK