Learnings & InsightsPage 2

To create real impact, we openly share new ideas, insights and practices to inspire others to replicate and scale.

Unfounded Ltd a startup to close the financial gap
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Unfounded ltd – a startup to help close the financial gender gap

The world’s top 100 investors received an investment opportunity from Unfounded Ltd with the potential to unlock USD 330 billion in annual global revenue. The twist? The company might not be real, but the all the data and figures are – and so is the potential of women in business. Women make up half the world’s population, yet female-founded start-ups only get about 3% of global venture dollar volume. By not giving women entrepreneurs equal access to finance, investors keep missing out on what could become the new Apple Inc. or Amazon.com – every year.
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When women benefit, everyone benefits

Striving towards equal societies and breaking cycles of exclusion fuels sustainable economies and benefits societies and humanity at large. Together with humanitarian organisation CARE, the H&M Foundation is investing in women’s economic empowerment by equipping women in poor communities with the tools they need to start, develop and grow their businesses.
Woman in Ethiopia who was part of our program with CARE.
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Women’s income increased by 500%

Women’s income increased by 500% thanks to our program with CARE in Ethiopia. Furthermore, at the end of our program only 3.6% of the target group didn’t have any savings – compared to 70% in the beginning of the project. The program focused women living in the slums of Addis Ababa, and the results after three years show that with the right support, women can significantly improve their lives by becoming entrepreneurs.
A father and his child
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Brain boosting baby talk for dads

During the first years of a baby’s life, their brain forms new connections at the amazing rate of 1,000 per second. Research shows that when we speak slower, more melodically and make exaggerated sounds it makes it easier for babies to learn new words and develop cognitive abilities. However, research has also shown that many fathers don’t interact with their babies in the same way as mothers do. In a global campaign with UNICEF, we urged fathers to speak baby talk to boost their babies brains. The initiative encouraged dads to interact more with their babies at an early age.